Developer smiling against a pink background, eager for you to reach out on LinkedIn

Hi, I'm Sarah,
Marketer & Developer

I’m passionate about the intersection of marketing and technology. I thrive on challenges that let me combine my technical background with creativity to build marketing solutions that deliver fun, impactful experiences for users.

I enjoy leading martech architecture projects and getting into the nitty-gritty of data.

Outside of work, you'll find me cooking up Italian food, exploring local trails, or adding to my plant collection (because there's always room for one more 🌼).

Recent Projects

Here are some recent initiatives that I've led at Coastal Credit Union. I'm always looking for new ways to challenge myself and grow as a marketer.

Onboarding journey diagram created within Braze.

Onboarding Journey Redesign

Led the redesign of Coastal’s member onboarding program, transforming a single welcome email into a 30-day, multi-step journey personalized by product type and member actions. Managed project planning, collaboration across departments, and implementation in Braze to improve both branch and digital experiences.

Impact:

  • Expanded onboarding from 1 to 15+ touchpoints
  • Increased direct deposit enrollments by 7.7%
  • Increased e-statement enrollments by 6.4%
  • Achieved 59% average open rate and 9% click-to-open rate

Skills: Project Management, Lifecycle Marketing, Journey Mapping

Sarah and a coworker collaborating and mapping marketing communication.

Snowflake Integration

Managed a cross-functional project integrating real-time data from the banking core system into Braze and Snowflake, replacing manual processes with automated workflows that improved campaign reliability, personalization, and overall marketing efficiency.

Impact:

  • Enabled real-time marketing data access
  • Enabled automated, personalized member journeys
  • Reduced manual processes and improved campaign accuracy

Skills: Project Management, Martech Integration, Data Automation

Sarah standing in front of a slide deck after winning Coastal's interal speech competition.

AI Committee Proposal

Created and presented an internal proposal on ethical AI adoption, which won a company-wide speech competition. The proposal led to the formation of an AI committee and the development of an official AI policy, guiding responsible adoption across the organization.

Impact:

  • Formation of AI committee
  • Contributed to creation of company-wide AI policy

Skills: Strategy Development, Public Speaking

Talk to me about email marketing.

Connect on LinkedIn Email Me